While WALL-E’s clairvoyant script, would have us believe in only a dismal, dystopian future inhabited by self-centred, small-screen-obsessed humans – successful digital interventions, have the potential to change lives for the better, especially, in health and wellness.
Pioneering such interventions, Avegen, as an organisation, has added a new feather to its hat, with its first research-based article being published, in the esteemed Stanford Social Innovation Review a quarterly magazine-cum-website about social innovation, published by Stanford University.
Featured as a part of it’s Impact India series, in collaboration with The Bridgespan Group, the SSIR article – ‘Expanding Access to Health Care in India Through Strong Mobile Design’ draws upon the Avegen team’s in-house learnings and insights gleaned so far, during the deployment journey of its suite of digital products.
The article elucidates how the macro environmental conditions in India today, favour mobile interventions in healthcare consumer journeys.
For success, however, it is imperative that providers design holistic and iterative content experiences and user journeys embedded in the user’s local ecosystems. The nuances affecting digital adoption for underserved consumers, as well as four specific aspects of design, viz. – high-quality content, behavior change, technology, and the structure of the design teams, should be considered. This is imperative to pave the way to enable the necessary desire, trust and mental capacities amongst their consumers, to use digital interfaces for inclusive healthcare.
Here’s what the authors felt about the article, and on the seminal nature of the Saathealth mobile intervention –
“Serving needs of the next billion mobile users will require a nuanced understanding of their behaviours and preferences. We are excited that our work published in the SSIR provides critical insights on serving the health needs of these users using digital tools. “
- Aakash Ganju, Executive Board Member, Avegen Pte. Ltd.
“Digital technology has penetrated everyday life for most of us, and we take for granted the immense benefits it has delivered in all aspects of our lives. This study undertaken in the low-income communities in urban India demonstrates that young families in the low-income communities in India are eager, poised and ready, to be active players in the digital world. The user-centric research and iterative user-testing continue to guide us to develop APPS that would engage and motivate these segment of emergent digital users. This opens up an exciting opportunity for us to leverage the power of digital technology to bring about transformational change in these communities – health, education and economic development. “
- Lily W. Lee, President, Almata
“The Saathealth journey continues to be an experience that has given me both hope and vision. In trying to understand how young families engage with digital platforms, I also learnt to really see the potential digital platforms hold, for bringing about health and social inclusion. I think my moment of reckoning to the power of this medium was when we were conducting this pilot test and I was sitting with this charming, pregnant lady with a shy demeanour. She was one of the quietest and very unsure and guarded in her conversation. She was scared and intimidated when I gave her the phone with the Saathealth app prototype. I saw her demeanour change from hesitant to interested as she successfully navigated through the registration process and started her first video. I can never forget the sheer wonder with which she saw the video of what a foetus looks like and how what you eat affects it. The wonder that her face held told me in a way no article, data or logic had conveyed the sheer potential of apps like Saathealth.”
- Sumiti Saharan, Design & Research Director, Avegen Pte. Ltd.
SAATHEALTH : CONSUMER CONTENT PREFERENCE INSIGHTS, AN EXTRACT